At the peak of the season, there are over 290,000 visitors in Cornwall on any one day, adding around 60% to the resident population. 84.5% of these visitors travel to the county by car and only 15% use public transport whilst in Cornwall (Cornwall Visitor Survey, 2004/05). This influx of car travelling visitors has a far-reaching effect upon Cornwall’s character and life, creating problems such as traffic congestion, pressure on services and environmental damage.
Yet well over 80% of these visitors choose Cornwall because of its natural environment indicating that tourism in Cornwall is reliant on the environment. Those responsible for managing the environment are committed to find ways to ensure visitor impact is minimised and are keen to reduce the impact of car travel.
The first report aims to look at sustainable transport on the Lizard Peninsula, a representative landscape scale heathland environment, identifying opportunities and barriers to best practice models.
The second report aims to demystify the tourism business resistance to VPS and find out exactly what the barriers are to business involvement in such schemes; until these barrier can be overcome the potential of VPS will remain constrained. The report also aims to assess how the esoteric ‘feel good factor’ can be tapped into, to raise financial benefits for heathland management as well as awareness of and interest in the heathland as a habitat of
international importance.
Both of these reports can be downloaded from the Tourism page